Wix — Portfolio Snapshot Project type A production-ready Wix Studio build system for marketing sites, local service landing systems, lean e-commerce, and content hubs using the Content Manager (CMS), Components, and Wix Multilingual. Core idea Treat Wix like a design system with guardrails: named tokens in Wix Studio, reusable Components/Sections, and CMS Collections that non-devs can update safely. Launch in days, scale in months. What’s included • Discovery & audit: sitemap, content sources, redirects, brand tokens, required apps/integrations • Design system: type scale, spacing, color variables (Studio tokens), component library, states • CMS model: Collections for blog/case studies/locations/services; reference & multi-reference fields • Localization: Wix Multilingual with per-locale slugs, market-specific content and SEO patterns • SEO: semantic structure, clean headings, OG/meta patterns, canonicals, 301 plan, robots rules • Performance: Wix CDN + Media Manager pipeline, LCP targets, CLS control, interaction budgets • Governance: roles/permissions, Editor/Studio training, change logs, backups, page notes Stack & architecture • Components & variables: Studio tokens for colors/spacing/typography; Sections/Components with slots and variants • Layout primitives: flex/grid containers, stacks, docking, fluid type via clamp() where custom code adds value • Naming: purpose-driven classes and data-hooks for testability; no anonymous one-offs • Media: AVIF/WebP via Media Manager, focal points, responsive presets, eager vs. lazy rules by context • Icons/illustrations: inline SVGs or sprite sheets; ARIA-labeling where interactive CMS model • Core Collections: Posts, Case Studies, Services, Locations/Areas, FAQs, Team, Testimonials • Relationships: Services ↔ Locations (multi-ref), Posts ↔ Tags/Categories, Case Studies ↔ Services • Content hygiene: required alt text, character limits, slug schema, UTM fields for CTAs • Workflows: draft → review → publish; scheduled posts; field help text and Editor guardrails SEO & performance • On-page: H1/H2 order, descriptive links, internal-link modules (Related posts / Next steps) • Technical: URL Redirect Manager (301s), per-page canonicals, robots.txt, XML sitemap • Structured data: SEO Patterns for dynamic pages (Article, LocalBusiness, Product, FAQPage) or Velo injection • Speed: LCP <2.5s on 4G, CLS <0.1, INP <200ms; defer heavy embeds, scope animations; preload hero media when warranted • Images: slot-based size rules, background vs. <img> guidance; Wix auto-optimizes and CDNs assets UI & motion • Interactions: intent-led (enter/hover/scroll) using Wix Studio effects and timelines with time caps • States: focus/hover/disabled mapped to tokens; accessible disclosure/accordion patterns • Reusable sections: Hero, Feature grid, Proof (logos/reviews), Pricing, FAQs, CTA bands E-commerce & memberships • Stores: products/variants, taxes, shipping, coupons; PLP/PDP built with Studio Components • Checkout: Wix Payments + wallets; trust badges, delivery/pickup copy, post-purchase CTA • Bookings/Pricing Plans: service calendars, deposits, policies, email/SMS reminders • Members Area: gated content, roles, onboarding flows; Stripe linkages where needed Forms & automations • Wix Forms: visible required states, error summaries, anti-spam (Captcha/honeypot) • Automations & CRM: Wix Automations + Workflows to CRM Contacts/Leads; webhooks to Make/Zapier; email via Wix or Klaviyo/Mailchimp • Lead ops: UTM capture, hidden fields, thank-you routing, Calendly/Wix Bookings embeds Localization • Structure: page-level and CMS-level translations via Wix Multilingual; market-specific media and legal • SEO: translated slugs, hreflang handled by Multilingual; per-locale SEO Patterns and OG • Ops: glossary for brand terms; review queue for updated base content Accessibility & compliance • Semantics: landmarks via header/nav/main/footer; proper labels; ARIA-live for form errors • Keyboard: visible focus, logical tab order, skip links • Contrast: tokenized palettes pass WCAG AA; alt-text and transcript policy enforced in CMS • Legal: cookie banner (if required), privacy/terms templates, consent mode for analytics Editor & governance • Roles & Permissions: Owner/Admin/Website Manager/Content Manager, etc.; change request flow • Docs: component usage, image sizes, alt-text/SEO checklists; short Loom handoff videos • Backups & versioning: Site History & restore; documented publish cadence; optional staging on a subdomain Analytics & measurement • Setup: GA4 + Search Console + Meta/LinkedIn pixels (incl. CAPI where relevant) with consent • Dashboards: traffic → CTA clicks → form submissions → bookings/sales • Content: topic clusters, internal-link maps, top-landing page analysis Testing & QA • Cross-device: breakpoints (320/375/768/1024/1440), inputs, dark backgrounds • Forms: success/fail states, autoresponders, CRM receipt, spam tests • Redirects: legacy URL map, 404 catcher, on-publish verification • Performance: Lighthouse budgets, pre-publish asset audit, lazy-loading for embeds Highlights • Clean, token-driven Wix Studio system that ships quickly and stays consistent • CMS + Multilingual editors can update without breaking layout or SEO • Fast, accessible pages that convert — with analytics wired end-to-end Ideal for Service brands, studios/agencies, nonprofits, local businesses with location pages, and lean e-commerce catalogs. Notes Platform-specific: built on Wix Studio + Content Manager + Multilingual + Stores/Bookings/Members Area + Automations, with Velo only where it truly adds value (routers, HTTP functions, structured data, advanced logic). We document every component and hand off with short Loom videos. Next step Share your sitemap, reference sites, brand tokens, and any CMS spreadsheets. We’ll propose a site map, component inventory, and a first functional template (Home or Service) within your brand system.

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Wix in 2025: A Production-Ready System for CMS, Localization, and Lightning-Fast Launches