Web Design — Portfolio Snapshot Project type Modern, conversion-focused web-design systems for marketing sites, service businesses, product/feature launches, and lightweight e-commerce. Core idea Design once, scale everywhere. Use tokens, components, and tested UX patterns to deliver fast pages that are on-brand, accessible, and easy to maintain—no redesign every quarter. What’s included • Discovery: audience/jobs-to-be-done, competitive scans, positioning, content sources • IA & flows: sitemap, task flows, navigation model, internal-link strategy • Wireframes: low-fi to mid-fi for key templates (Home, Service, Location, Blog, PDP/PLP) • Visual language: color/typography tokens, spacing grid, elevation, iconography rules • Components: hero, value props, proof (logos/reviews), pricing, FAQs, CTAs, forms, footers • Content: headline frameworks, benefit-led copy, CTA variants, microcopy for states/errors • Accessibility: contrast, focus states, semantics, motion preferences, form validation • Performance: LCP/INP/CLS budgets, media guidelines, animation caps, preload strategy • SEO scaffolding: heading hierarchy, snippet patterns, schema opportunities Process 1) Discover & align → 2) IA & wireframes → 3) Visual language & tokens → 4) Components & templates → 5) Prototype & test → 6) Build-ready specs → 7) QA & handoff. Design system & tooling • Tokens: color/typography/spacing/motion stored as single source of truth (light/dark variants) • Grid & type: 8-pt/4-pt spacing, fluid type via clamp(), responsive scale per breakpoint • Components: documented props/variants/states; usage notes and do/don’t examples • Motion: 120–240ms micro-interactions; prefers-reduced-motion honored; no blocking scroll UX patterns that convert • Above-the-fold: promise + proof + primary CTA; secondary research CTA if needed • Social proof: logos, short testimonials, quantified outcomes; link to full case studies • Pricing & offers: tier cards with standout plan, risk-reversal, inclusions/exclusions • Forms that don’t leak: visible errors, inline help, multi-step when long, spam controls • Navigation: 1 primary task per user segment; sticky but not jumpy; clear mobile IA Accessibility & compliance • Semantics/landmarks, keyboard paths, visible focus, label/description pairing • WCAG AA color tokens; alt-text templates in content guidelines • Motion/flash limits; clear error recovery and ARIA-live feedback Performance & interaction • Budgets: LCP <2.5s (4G), INP <200ms, CLS <0.1 • Image guidance: modern formats, focal points, defined size rules, lazy vs. eager by context • Responsible animation: GPU-friendly transforms; cap on simultaneous effects SEO-ready by design • Clean H1/H2 structure, descriptive links, internal-link modules (Related/Next steps) • Schema opportunities mapped per template (Article, FAQPage, Product, LocalBusiness) • Canonicals/OG patterns specified in page specs Copy & content standards • Headline formulas tied to outcomes (Problem → Promise → Proof) • CTA library (primary/secondary/tertiary) with tone variants • Microcopy for states: empty, loading, error, success Imagery & brand • Direction for photography/illustration, licensing checklist, alt-text prompts • Icon set rules (size, stroke, usage), SVG pipeline, no raster icons in UI Prototyping & testing • Clickable prototypes for top paths (hero → CTA → form) • Quick tests: 5-user task checks, heatmaps on launch week, scroll depth and click maps • Experiment list: headline/hero image/CTA text; sample A/B definitions and guardrails Handoff & governance • Spec package: tokens, components, redlines, content style guide, image sizes • Loom handoff videos; change log; versioned updates • Editor/ops guidance to prevent design drift Analytics & measurement • Define north-star metric + supporting KPIs (CTR to CTA, form completion, scroll to proof) • Dashboard outline: traffic → engagement → conversion → revenue/lead quality • Review cadence: 30/60/90-day iteration plan Highlights • Token-driven system that keeps design consistent and fast • UX patterns proven to convert, with a built-in testing roadmap • Accessible, SEO-ready pages that load quickly and feel polished Ideal for Service brands, startups with evolving offers, nonprofits, and lean catalogs that need clarity, speed, and trust. Notes Platform-agnostic: designed to translate cleanly to Wix Studio, Webflow, or custom React/Next builds. Documentation ensures developers can ship pixel-accurate, accessible components. Next step Share your sitemap, goals, brand assets, and any competitor references. We’ll propose IA, a token set, and the first componentized page (Home or key Service) within your brand system.

VT Web

Web Design in 2025: A Conversion-Focused System for Speed, Accessibility, and Brand Consistency