**Why email still works** People don’t open Instagram DMs forever, and texts can get lost. Email is the one place most customers still check — especially when they’re ready to decide. **Who this is for** • Local service businesses that give quotes • Rentals and event companies • Any business that gets inquiries from forms/ads/GBP **The real problem** Most businesses reply once… and stop. But many customers: • are comparing 2–4 options • got busy at work • need one more detail (price range, timeline, availability) **A simple 3-email follow-up sequence** 1) **Right away (Day 0)** • Confirm you got the request • Say when they’ll hear back • Ask 1 helpful question (not 10) 2) **Quick check-in (Day 2–3)** • “Just checking — do you want to move forward or have questions?” • Add one useful detail (price range, availability, what’s included) 3) **Last nudge (Day 7)** • “Want to book or should I close this out?” • Make it easy to reply with **Yes / Not now** **What to include in every email** • One clear next step (Call / Book / Reply) • Your phone number (click-to-call) • Short lines (easy on phones) • Zero “marketing fluff” **What you get from this** • More replies from the same leads • Fewer lost quotes • A more professional customer experience **Next step** Send your website + tell us how you get leads (form, GBP, ads, Instagram). VT Web will suggest a simple follow-up sequence and the best place to capture emails on your site.