Content in 2025: Build a Small Library That Brings Leads
**Why content still works**
Before people contact you, they check a few pages. They want to know: do you understand my problem, and have you done this before?
**Who this is for**
• Local services, trades, clinics
• Small teams who want more leads from Google
**The common mistakes**
• Random posts with no plan
• Outdated articles that don’t match your services
• Weak service pages that don’t answer real questions
• No proof: few photos, no case studies
**A simple content system**
We focus on three types:
• **Core pages** – your main services, areas, about
• **Support pages** – FAQ, process, pricing explanations
• **Proof pieces** – case studies, before/after stories, reviews
**What this looks like**
• 3–7 strong service pages
• One “How it works” page
• One FAQ page
• A few short case studies
**Next step**
Send your site and your top two services. We’ll suggest what to keep, what to rewrite, and the 3–5 new pieces that will help most in the next 90 days.
